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Digital strategy & infrastructure · Newcastle
Not just a website. The whole picture: how you operate, how you're found, how you convert.
Who this is for
The situation
Owner-led businesses, two to fifteen people. Turning over good money. The digital presence doesn't reflect it, and no one has fixed it properly.
The gap
Tools that don't talk to each other. Enquiries falling through gaps. A website you're embarrassed to share. That gap is where margin lives.
The reality
Most businesses use five tools to do one job. Nothing connects. Everything leaks.
The diagnosis
Strategy before solution. I find the breaks before touching a pixel.
The build
Brand, web, and operations, designed together. Not bolted on.
The outcome
Every touchpoint intentional. Every system doing its job.
Five signs you need this
Good clients, solid work. But the website and social channels don't back it up.
Six subscriptions doing the work of two. Nothing's joined up. Information lives in someone's head.
Squarespace, Canva, Mailchimp. It got you this far. It's now actively slowing you down.
£20k from a London studio. £200 on Fiverr. You keep deferring the decision.
No one to think it through with. Default mode is to defer, or go with the cheapest option available.
What I do
A clear map of where your digital presence is weak, with a specific plan to fix it. Not generic advice.
Design that reflects your quality. Copy that sounds like you. A site that earns its keep.
Booking, communication, client management, built as a system. So you can run the business, not fight the tools.
A retained relationship for businesses that want to keep improving. Strategic input when you need it.
Packages
01
A full review of your website, social channels, and digital tools. Not a checklist, just a proper look at what's underperforming and why, with clear recommendations for what to fix and in what order.
Delivered in 5 working days
02
A five-page website built to do a job. Clear message, obvious next step. Designed to reflect your quality, written to sound like you.
Delivered in 4 weeks
03
Your brand and website, done together by one person. Logo first, then a site that uses it properly. No handoff. No inconsistency.
Delivered in 6 weeks
04
Someone to think alongside you after the initial work. Strategy, not support. One call a month, written recommendations, and availability for questions.
Minimum 3 months
The results have been remarkable, and the community noticed. Members regularly commented on how professional and vibrant we now appear online.
About
Founder · margin practice · Newcastle
A decade across demanding commercial environments: luxury retail at Harrods, international sales at Peter Reed across Hong Kong, Seoul, Moscow and Milan, and senior project management at SGK for a global FMCG client.
In each role I did the same thing. Found where the organisation was flying blind and built something to fix it. Not commissioned. Not delegated. Built. Data tools, digital systems, frameworks that turned instinct into repeatable process.
I work with owner-led businesses who have outgrown DIY but can't justify a full agency. Most digital problems aren't website problems. They're strategy and infrastructure problems that show up as a bad website. I fix the root, not the symptom.
Fixed-price, always. Named, accountable, and genuinely invested in the outcome.
Results
Social audience growth for a local professional services client
Followers grown in under twelve months
Full digital presence built from nothing
How it works
01
We talk about what's actually going on. I ask questions and listen properly.
02
The diagnosis comes before the solution. Sometimes you'll be surprised what I find.
03
Fixed-price. You know what you're getting before we start.
04
A presence that reflects your quality and brings in the right clients.
Come and find out what's holding it back. No pitch, no pressure.
Or reach out directly:
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